iPhone 13, delivering breakthrough camera innovations and a powerhouse chip with an impressive leap in battery life
Featuring a sleek and durable design, an advanced new dual-camera system for improved photos and videos in low light, and introducing Cinematic mode
CUPERTINO, CALIFORNIA Apple today introduced iPhone 13, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors. Both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling. iPhone 13 also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.
iPhone 13 will be available in pink, blue, midnight, starlight, and (PRODUCT)RED,1 with pre-orders beginning Friday, September 17, and availability beginning Friday, September 24.
“Our customers rely on iPhone every day, which is why we’ve made iPhone 13 more powerful, more capable, and more fun to use,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it. All of this, tightly integrated with iOS 15 and with privacy built in, make iPhone 13 an unbeatable choice.”
Beautiful and Durable Design with Amazing Battery Life
iPhone 13 have been redesigned on the inside and out, and come in five gorgeous colors featuring a durable flat-edge design and an elegant aluminum frame. The 6.1-inch and 5.4-inch displays2 feature Ceramic Shield on the front, exclusive to iPhone and tougher than any smartphone glass. Both models have an industry-leading IP68 rating for water resistance,3 and are designed to protect against spills from common liquids. A redesigned rear camera layout with diagonally arranged lenses enables the advanced dual-camera system, and a redesigned TrueDepth camera system is smaller while still packing in the same breakthrough technologies, including Face ID, the most secure facial authentication in a smartphone, but offering more display area.
The improved Super Retina XDR OLED displays deliver an incredible contrast ratio for true blacks and a 28 percent increase in max outdoor brightness at 800 nits, with higher peak brightness for HDR content like photos and videos at 1200 nits, all while being more power efficient.
Major battery life improvements come to both iPhone 13 i, made possible by A15 Bionic, more efficient components, a larger battery, and power optimizations from a deep integration of hardware and software. iPhone 13 delivers incredible all-day battery life,4 offering up to two and a half more hours in a day than iPhone 12, provides up to an hour and a half more in a day than iPhone 12 mini.
The Most Advanced Dual-Camera System in iPhone
iPhone 13 represent a massive leap in camera design with advancements in hardware and computational photography that deliver stunning photos and videos. The new Wide camera, with 1.7 µm pixels, comes with the biggest sensor ever in an iPhone dual-camera system and is capable of gathering 47 percent more light for less noise and brighter results. Sensor-shift OIS — a technology introduced in iPhone 12 Pro Max and not found in any other smartphone — also comes to the Wide camera, even in the more compact iPhone 13 mini. It stabilizes the sensor instead of the lens so shots are more steady, while the custom-designed Ultra Wide camera with a new sensor captures images with more detail in the dark areas of photos and videos with less noise.
Following extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker. For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and coming soon to iMovie for macOS and Final Cut Pro,5 making the iPhone 13 lineup the only devices able to edit the depth-of-field effect in video even after recording. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR. Both models also offer HDR video recording with Dolby Vision — from capture to editing and sharing — now supported for 4K up to 60 fps on all cameras.
A faster Neural Engine in A15 Bionic, new image signal processor (ISP), and advancements in computational photography power all-new features on iPhone 13 . Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. The dual-camera system and power of computational photography support Smart HDR 4, now with improved color, contrast, and lighting for each subject in a group photo, including in challenging conditions, making images more true to life, as well as improved Night mode. And the TrueDepth camera supports all the amazing new camera features, including Cinematic mode, Photographic Styles, Smart HDR 4, and more.
A15 Bionic is much faster than the competition, delivering more performance and better power efficiency, making everything even more fluid in the iPhone 13 lineup. It uses 5-nanometer technology and has nearly 15 billion transistors to tackle the most demanding tasks, including the latest computational photography features. A new 6-core CPU with two high-performance cores and four high-efficiency cores is up to 50 percent faster than the competition, the fastest in any smartphone, and handles demanding tasks smoothly and efficiently, while the new 4-core GPU is up to 30 percent faster than the competition and enables more lifelike visuals and lighting effects in graphics-intensive games. The new 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. Major advancements to the next-generation ISP, paired with computational photography and powerful camera hardware, combine to create the new dual-camera system.
5G Experiences in More Places
The world is quickly moving to 5G, and iPhone offers an advanced 5G experience, transforming the way users connect, share, and enjoy content. The customized hardware design in the iPhone 13 lineup features more 5G bands, allowing it to work in more places on 5G for greater coverage and performance.6 By the end of 2021, support for 5G on iPhone will double around the globe, with over 200 carriers worldwide in 60 countries and regions. Users can experience higher-quality video streaming on their favorite platforms, more competitive gameplay in multiplayer games, faster download and upload speeds, and so much more. With iOS 15, SharePlay7 on 5G will unlock powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds aren’t needed.
Featuring iOS 15
iOS 15 enhances the iPhone experience with new ways to stay connected, and powerful features that help users focus, explore, and do more with on-device intelligence. FaceTime calls feel more natural with spatial audio and a new Portrait mode, new Focus features help users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action. Apple Maps brings beautiful new ways to navigate and explore the world with a new three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys, and new privacy controls in Siri, Mail, and more places across the system further protect user information.8
iPhone and the Environment
iPhone 13 is designed to minimize its impact on the environment, including antenna lines that use upcycled plastic water bottles that have been chemically transformed into a stronger, high-performance material — an industry first. iPhone also uses 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled tin in the solder of the main logic board and, for the first time, in the solder of the battery management unit. Both models also use 100 percent recycled gold in the plating of the main logic board and the wire in the front camera and rear cameras. Redesigned packaging eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.